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The Data Analysts is primarily Tony Keys, with support from associates whom Tony calls in when required….this is Tony’s career since graduation in 1992:-
Nov 2003 to present
The Data Analysts: providing business data development services. I am using my research and data experience to help companies over a wide range of business areas. Clients have included Renaissance South Yorkshire who are a regional regeneration organisation, a McArthurglen Shopping Centre, an Arts Council organisation and Cupola Art Gallery in Sheffield.
Product areas are: - Data Management and Modelling, task specific MS Office training, Market Research Management with specialist analysis, Sales and Promotion analysis, and Marketing Information sourcing and analysis.
My most recent work has been supporting Wirksworth Arts Festival with their Databases, both in Excel and Access, for Artists, Venues, Volunteers, finances, revenues and the combination of it all. It has been very enjoyable and rewarding.
Meadowhall Shopping Centre - Information Officer: Oct 2002 to Nov 2003
Provided many and varied information reports not only for Meadowhall but also for several other shopping centres in the owner’s portfolio and their Letting Agents: Managed and analysed company wide market research, produced regular Trading Reports, Business KPI’s, demographic/catchment analysis, data modeling, trend analysis on visitor numbers and customer spend research.
Boots Retail - Advantage Card Analyst: Feb 2001 to Oct 2002
Analyst utilising customer data available from Boots Advantage Card transactions. Extensive statistical analysis of promotions and their various mechanics, sales trends, customer profiling analysis, customer targeting for Direct Mail and many other areas of study utilising the wealth of information available.
I worked on projects for product categories such as Lunchtime, Photo, Healthcare, Haircare, Pure Beauty and I analysed the information available from the Boots at Sainsbury’s trial stores. Boots is a very pleasant working environment and the amount of data available to an Analyst is awesome.
Shell Gas UK Ltd - Business Analyst: Oct 98 to Feb 2001
Position impacted all departments and all company performance, operations and mgmt decision making.
I built an information database, which became the central source of information for the UK Company. As a consequence I had a very bright and very busy team of three Placement students and a very experienced Accountant and the scope of our projects was very broad.
Amongst many other projects we built a Profitability per Customer model, built business wide KPI’s, helped set up the Shell Gas UK web site/E-Commerce proposition, extensive sales analysis and we were heavily involved in the selling of unprofitable areas of the business, and of course, the acquisition of profitable business.
Pubmaster Ltd - Market Analyst: April 98 to Oct 98
Extensive sales and outlet performance analysis, Internal Research Consultancy Projects (for example brand positioning), all Promotions nominations, Catchment & Lifestyle analysis/targeting and I set up the company's Marketing Database.
Advised departments and locations on research methods, performance, questionnaire styles, etc and also trained and demonstrated analysis techniques. Undertook major research projects myself and extensive data analysis to investigate Sales initiatives, Variable Margin Pricing and the performance of 27,000 products. All the projects I undertook were the basis of future services to the company's customers and revenue enhancement opportunities for the company.
May 96- May 97 Temping jobs, also took 2 months out to get married and undertook data analysis from home for former colleagues and contacts.
Retail Directions Limited – Consultant Nov 92 to Apr 96
Immediately following my graduation I was fortunate to gain three and a half years of first class experience within this very, very fast moving and highly professional consultancy. This position is where my skills were grounded, it needed flexibility, focus, a very broad use of research/analytical skills, and client contact was always at Director level.
I was the Research and Data Analysis specialist within the consultancy, and together with my project teams we were effectively a Market Research Agency. From proposal, questionnaire design, fieldwork, analysis to presentation we did it all. Every project undertaken, or proposal written by the consultancy began with market research groundwork. Subsequently recommendations by the consultancy were very heavily influenced by my work. It was very rewarding and there exists today retail and leisure developments in the UK, which were influenced by my research and data analysis.
I had a major contribution to many, and varied projects including: -
High Street Retailers: - Thomas Cook, Plumbcentre, British Gas Retail, "7-11" Brewers/Hotels/Licensed House Operators: - Allied Domecq, Pubmaster, Hilton Hotels Transient Services: - Welcome Break, Kuwait Petroleum Ltd, Birmingham Int Airport High Street Caterers: - McDonalds Restaurants, Savacentre Restaurants Shopping Centre Operators: - Legal & General Property Management Contract Caterers: - Gardner Merchant Ltd Leisure Operators: - Rank Leisure, Center Parcs, Haven Holiday Parks
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