Can you identify your target customers and have you the data to build that customer base ?

Your customer profile may be obvious but it may not be, simple Market Research can determine who they are AB C1 DE or more detailed classifications. Knowing your customers allows you to effectively target your location, portfolio, product ranges and promotional activity.

The Data Analysts have an easily accessible Access Database with Census 2001 information at postcode and Ward levels. Any data with a postcode can be summarised alongside Census statistics.

We also have access to information such as retail category spend data by postal sector and Customer Classification data by postal sector.

There are too numerous examples of work in this area :-

Extensive Catchment Analysis and data Modelling projects for several shopping Centres, Public House operators, High Street Retailers, Leisure operators and Travel Agents

Have experience of a number of Mapping Data and Socio-demographic database Systems e.g.: Demograf, Geoplan, Tactician these are very powerful Marketing tools.