What do your customers really think?

Where did they go when they visited you, what was a "hit" and what was a "miss" ?

Were they "Delighted" and so are likely to return or recommend you ?

The Data Analysts offer Market Research Agency services and/or additional analysis of existing or future research.

The difference using us is that we are determined to get the most out of the wealth of information that a Market Research survey can provide.

Using our experience as Research Agency, Analysts and Information experts we can drill further into the information and pull out strong actionable trends and specific actionable findings

Examples from previous project work: -

 - A recent survey by a shopping centre whose 3rd floor food court was not performing. Looking deeper into the research saw a shortfall in primary female 25 to 35 shoppers throughout the centre. There was only one public lift in the centre and the escalators were very narrow so pushchair access was very difficult. The Shopping Centre opened up their second lift, which was previously only a service lift and they have seen far more buggies in the food court.

 - Similarly a major regional shopping centre with over 250 stores now know the proportion of shoppers who visit each store but in addition, due to detailed analysis of the data they also know which other stores customers are likely to visit on a shopping trip. That is: they have a “map” of customer behaviour in the centre, for example the proportion of M&S customers who also visited Boots etc

 - “Customer Journey” research undertaken at Leisure Parks led to a framework for the creation of a new leisure park. Basically taking the “hits” of the customer journey and learning from the “misses”.

 - At a service station, one weekend of Pedestrian Flow and Traffic Counts, market research and modeled with annual sales data led to site development strategies, business KPI’s and even the arrival of the first two McDonalds on the UK motorway networks